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Welcome to Innovating Edge | Disruptive Innovation Made Easy

Welcome to Innovating Edge | Disruptive Innovation Made EasyWelcome to Innovating Edge | Disruptive Innovation Made EasyWelcome to Innovating Edge | Disruptive Innovation Made EasyWelcome to Innovating Edge | Disruptive Innovation Made Easy

"The most effective and proven tool to unleash innovation strengths"

"The ISPI™ is one indispensible tool in the toolbox of developing and fostering innovation:   it creates a memorable, coherent, and intuitive profile of a range of  important individual and group characteristics that makes it possible to  build on strengths and to compensate for weaknesses in all phases of innovative processes."


- Mark Valentine Sullivan | Director of MSU Innovation Hub

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Trusted and validated

World's Most Validated Innovation Instrument

Cronbach Alpha Score >.7 and higher

All measurable traits within the Innovation orientations achieve alphas above the 0.70 and 0.80 thresholds.


98% Face Validity

The  ISPI highlights predispositions for approaching innovation and makes  visible the way a person prefers to innovate . Also highlighted is how a  person prefers to deal with interface with others and take action. The  results of the ISPI can be applied individually, to teams, to an  organization. 

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Harnessing Over 100 Years of Experience

The  Innovation Strengths Preference Indicator was created by Robert  "Bob" Rosenfeld in 2008.  Bob has devoted 40 years fostering  innovation-fostering  through developing tools and approaches that  unleash an organization’s  potential to innovate.  Bob has won multiple international innovation awards is world-wide recognized as the Premier Innovation Expert for the Human Dynamics of Innovation. Bob has published tow books on the Human Dynamics of Innovation and is published multiple times over.  VIEW BIO


Dr.  Gerard  E. Fisher, MBA, Ph.D. has been advising major Fortune 500 organizations  and many smaller and mid-sized companies for 48 years on techniques for improving  their innovation strategies and implementation, strategic planning, team  building, marketing effectiveness, cross-team interactions, and sales  and management skills. Fisher holds an  MBA  and Ph.D. in Business Administration with specialties in strategic  planning, marketing, advertising, organization development, and  lifecoaching from Michigan State University.  VIEW BIO


Jonathan Rosenfeld  has  been working with ideas and concepts that maximize the potential for  innovation success and minimize the factors that increase the chance for  failure throughout his 17-year career.  For  15  of these years, Jonathan was working with innovative projects and technologies in NYC, which has lead  him to develop world class marketing skills and a keen insight on to  how innovation becomes quantifiable gain.  VIEW BIO

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Innovation Insight You Can Use Right Away

The World's Most Validated Innovation Instrument: The  Innovation Strengths Preference Indicator® Executive Edition forms the core of your Innovating Edge journey.   Each instrument provides you in-depth details on Innovation Archetypes and how you can immediately start improving your innovation capacity.  By understanding the Human Dynamics of Innovation you are better able to team build and stop leaving your innovation success to chance. 


Vote as Best Global Marketing Practices* for 26 years consecutively.  The Center for Organizational Design's Marketing Edge®  key concepts are included in your Innovating Edge purchase.  This combination delivers insights to harnessing the competence of your top performers.  Discover what truly makes your superstars super, and learn to identify and higher the Innovation strengths you need.


Global Award Winning Executive Development Training developed by FisherDehann Consulting provides further application and insight on how to improve communication to expedite innovation success.  Included with your Innovating Edge purchase is the FisherDehann "Levels of Communication" a guide to helping Executives communicate better with Innovation success in mind. 


The Innovating Edge combines the world's best  to help CEOs, Start-ups, team leaders from all sectors and mangers of innovation,  understand and champion the innovation efforts of the organization 

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